Bongo Flava
The name Bongo Flava comes from the Swahili word for brains (connoting smarts or intelligence), which is ubongo.[5] Bongo is the slang nickname for Dar es Salaam, the largest city in Tanzania, and the former capital. The streets of Dar es Salaam is where Tanzanian hip-hop was born, thus the name of the genre literally translates to 'the flava from Dar es Salaam'.[6]Unique Recording Company
Unique records is owned by a very influential person in the Tanzanian hip-hop/Bongo Flava scene that is taking place in this part of Africa. Jeremiah Mbemba who is also known as Snoozer, is not only the owner of Unique Records but also as talented producer, who has had a lot of input in the way the genre of music is shaped and has a clothing line known as Sawati wear, he first established Unique Records in Malawi where he believed he could be successful in the music industry.Music style of Bongo Flava
Bongo flava is Tanzanian hip hop, with fast rhythms and rhymes in Swahili. The name “Bongo Flava” comes from the Swahili word for brains: ubongo. Bongo is the nickname of Dar es Salaam. It means that you need brains to survive there. It has evolved over time, combining elements of American rap, R&B, hip hop, with its unique Swahili twist. As much as American culture is in Tanzania the lyrics are politicized, about HIV, poverty and corruption, or about life, relationships, money, jealously and love.[7]Bongo Flava is a mixture of Afrobeat and arabesque melodies, dancehall and hip-hop beats, and Swahili lyrics.[8] It developed in the 1980s when Tanzanian youth started rapping because they were fascinated by the hip-hop scene in the United States.[5] They fairly quickly added their own spin and flavor to the music by localizing it with beats, rhythms, and topics. The genre has become popular very quickly; it is the best-selling musical genre in East Africa,[5] is already a success in neighboring Kenya and Uganda, and is sweeping the African continent and spreading to the rest of the world. In 2004, German record label Out Here Records released the compilation CD, Bongo Flava - Swahili Rap from Tanzania.[9] The 70 minute record which features artists including X Plastaz, Juma Nature, and Gangwe Mobb has enjoyed wide international distribution.
When American hip hop first migrated to Tanzania, local rappers would sample popular American rap beats, simply inserting Swahili rhymes in place of English. This infant Bongo Flava style and imported American hip hop was initially embraced almost exclusively by young upper class individuals who found it fashionable to follow US trends.[10] This was often viewed as Tanzanians simply appropriating American culture and style, relating this to the idea of Americanization. In the early 1990s, as the genre was developing, the 'Kiswacentric' concept was born. Artists began to "localize" the music by addressing purely Tanzanian issues and eventually using the Swahili language, which in itself is a language with many global influences.[11] Additionally, beats shifted from American hip hop sampling to organic synthesized beats often incorporating local beats, rhythm, and sounds.[10] Tanzanian artists ensured that even when rapping in English, they would maintain the Swahili meanings behind their rhymes. By rapping in Swahili they were able to make the hip-hop style their own, while still "keeping it real" by the standards of American Hip-Hop.[12] This Kiswacentric rap has continued the Swahili poetic tradition of using wordplay, puns, and rhyme to express oneself. Many artists strive to use Swahili ideas and culture in their songs and styles rather than reproducing American pop culture or gangsta rap.[11]
The choice of language played an important role in the development and local acceptance of bongo flava. Through rapping in Swahili, many new artists were able to localize hip hop, giving it “a politically charged cultural image” and providing a way to relate it with Tanzanian culture.[7] Tanzanian rapper Dolasoul (Ahmed Dola), who studied in Nigeria and the United Kingdom, notes that rap music, particularly in Swahili, provided him “with the means to represent his people and speak about changes that can be made for ‘a better tomorrow.’"[13] He also notes that albums produced in Swahili, with minimal English, helps to make his language more accepted internationally.[13] The use of Swahili language in bongo flava conveys a particular message and idea to its listeners, instilling a sense of national pride and common culture. Dolasoul mentions that with his use of Swahili and minimal English, he is attempting to “give a wake up call to my people.”[13]
At the same time, the employment of Swahili Rap represents an attempt to negotiate the authentic gangster projection with more traditional and local Tanzanian musical forms. Between the prominent mainstream US hip hop image of gangster rappers and increased radio and television airplay for groups from South Africa, Europe and the Congo region[clarification needed] who project that image, Tanzanian rappers are heavily swayed toward a more raw style.[14] While this borrowing of the authentic gangster image as represented outside of Tanzania can be interpreted as an appropriation for localizing purposes, it can also be viewed as mimicry. Since authentic gangster rap is commercially viable, Tanzanian artists are torn between the possibilities it presents and the negative attention it may gain them. Indeed, those who do imitate Western gangster rap are often isolated and derided for being gangster wannabes.[14] Thus, the use of the Swahili language in Tanzanian rap helps take ideas from a larger hip hop discourse and incorporate them into the local context of that African rap culture. It makes sense then that those most dependent on the more marketable hardcore rap generally come from the impoverished regions of Tanzania, like Dar Es Salaam, where any chance at success may be more important than the worry of abandoning national pride in exuding a culturally ambivalent image. One of the paramount rap topics in this issue of balance is the objectification of women, which while it may be more marketable than less explicit forms, stands in contention with the Islamic ideals that many Tanzanians embrace. Still though, crude styles tend to appeal to the urban youth of Tanzania, as exemplified by the rap group LWP Majitu who, according to Out Here Records, "are popular for their hardcore hard hitting lyrics."[15] Whether in the poorer parts of Tanzania or the more privileged, it is crucial for rap artists to maintain a healthy balance between the traditional and the original, the local and the global
Emergence of hip-hop in Tanzania
Hip hop culture in Tanzania began in the early to mid 1980s chiefly as an underground movement, when promoters and artists would be forced to record and copy music in makeshift studios using rudimentary equipment. Underground rap began, not in the poorer working class areas of Dar es Salaam, but in the slightly more affluent areas of the city, where there was access to the Western world through friends, family, and travel opportunities. Oddly enough, rap first caught on amongst the youth of Tanzania's 'middle class.' These were teens with some formal education, a familiarity with English and a connection in another country who could mail the music to them. Hip hop provided the perfect outlet for Tanzanian youth to voice their anger and dissatisfaction with society.[16] These students of hip hop played an integral part in the formation of bongo flava, "through participation within a transcultural, multilingual and multiracial global hip-hop nation, combining African-American language with Swahili and local street varieties ("Kihuni")".[17] In the 1990s, Tanzanian hip hop shifted from an underground phenomenon to commercially accepted model, and became accessible to working class youth as well.
Early Tanzanian rap tended to be in English, but as the genre developed some rappers began writing raps in Swahili. The main venue for their music was live performance, particularly the Yo Rap Bonanza competition.[18] The YRB competition was organized by Indian merchants; notably, it attracted rappers from outside of [Dar es Salaam]. Artists such as Saleh J and Eazy-B performed at the competition.[16]
African American music had always been influential in Tanzania, especially soul and R&B, but with the birth of a socialist government, foreign music was banned in Tanzania. For example a hip hop group from Tanzania, Berry White, exemplifies the influence of African American music solely in the name of the band. It seems as though they are imitating and/or mimicking the world renown Barry White. Moreover, before the socialist government in Tanzania banned foreign music, it was evident that Tanzanian hip hop was heavily influenced by western music, specifically African American music.[19] This gave Tanzanian citizens limited access to hip-hop, and early artists either learned of it by hearing it in a foreign country through connections abroad.[20] For young rappers like Dolasoul, or Balozi, (Ahmed Dola), "it was just for the fun, no money was involved." Rap music was merely a pastime for the upper and middle classes, in opposition to early hip-hop artists in the United States and South Africa. Education was seem as their way to gain financial and social success and early rappers mostly rapped in English using American lyrics and tracks.[7] The scene began to change in the early 1990s with the breakdown of socialism, allowing hip-hop to become accessible to lower classes through the increase in circulation, and as it became acceptable for local artists and hip-hop fans began recording, copying and distributing hip-hop.[21]
Africa taking notice of this genre of music is another huge advance for Tanzanian hip hop. In the history of Music in Tanzania, there had never been a male bongo flava artist nominated for Kora African music Awards. Yesaya Ambwene aka AY was the first one to be nominated. Ay was nominated in the category of the best male artist from Eastern and Central Africa in 2005.[22] Including this genre in the African music awards reveals a lot of how far this music has come in such a short time.
Currently, hip-hop is not only a music of the elite, but is an important voice for the lower classes and those who are poor and underprivileged. Hip Hop is also the voice of the lower class because it allow them to express what their feelings are about any given situation on the country. Also because this is a way to upper ward mobility and a way to move from poverty to a better economical position. But in particular as Lemelle says "woven together into this scene and the lyrics are a sense of anger and alienation as well as clear desire to seek a better life-weather inside the country or without". (Hip Hip culture and the children of Arusha, Sydney J. Lamelle). In any case what the lower class in Tanzania use the hip hop as way to show the way in which poor people live in their country and at the same time try to gain some economical position. For example, artist Balozi recently worked on a project with poor Tanzanian boys affected by the HIV/AIDS epidemic, writing a song expressing their plight. The song, “Hali Duni” proceeded to move to the top of the musical charts in Dar es Salaam, and was featured in several movies.[23]
According to journalist Henry Bukuru (a.k.a. Cxteno Allstar), rap music was by far the greatest influence of hip hop culture in Tanzania. Mponjika described the four rudiments of hip hop culture in Tanzania as: break dancing (b-boying), graffiti art, DJing, and rapping. DJ competitions represented the birth of hip hop, particularly in Zanzibar, which had television to broadcast these competitions that took place live in informal public spaces (school graduations, picnics, house parties).[7][24]
So many artists have emerged from Bongo Flava, and it is almost impossible to name all of them. The Tanzaninan "Dr.Dre" is certainly Mr. II that was the first Bongo Flava's superstar which has now retired. Mr. II is classified as a solo artist in Tanzania, but two groups took over the Bongo Flava industry namely the "TMK" and the "East Coast". The "Tmk" stands for Temeke which is one of the poorest neighbourhoods in Dar-es-Salaam. In that part of the city inhabits some of the most radical and critical crews such as Juma Nature or Gangwe Mobb.[25] The "East Coast" is where rappers from middle or upper class society in a much nicer part of town Upanga, these rappers are known to rap more about the happy sides of life and their music is often compared to commercial music. Juma Nature raps about his country and the sense of unity that he exemplifies. His music is easy flowing and is accompanied by synthesised drum with instrumentation. Juma Nature uses a story telling aspect to his rapping
